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Articles in category: The Top Line
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Orthopaedic Industry Revenue Reaches $48.1 Billion

by Carolyn LaWell | May 2017

Orthopaedic industry revenue reached $48.1 billion worldwide in 2016 and grew at 3.2%, ~$1.5 billion over 2015, according to our estimates published in the ORTHOPAEDIC INDUSTRY ANNUAL REPORT®.  ... Read more »

Transparent Pricing Model Boosts Surgery Center's Business

by Hannah Corcoran | Jun 2015

After implementing a transparent pricing model six years ago, The Surgery Center of Oklahoma sees an influx of patients from all over the country seeking cost-effective care. ... Read more »

Patient Reported Outcomes Used to Improve Performance and Profitability

by Hannah Corcoran | May 2015

Government mandates aren’t going away. And compliance costs you time and money. Here, we present ways to make mandates on collecting patient reported outcomes work for you and your practice. ... Read more »

Surgeon Develops Reusable Anchor Inserters to Decrease Waste and Cost

by Blair Rhode, M.D. | Jan 2015

How one surgeon approaches the reusable concept to provide an ecological and economical solution for surgery centers. ... Read more »

Identifying Ancillary Services that Fit Your Practice

by Nicola Hawkinson and Brianna Stanton | Dec 2014

Ancillary services assist in maximizing practice profitability, while providing patients with the convenience and continuity of in-house care. Read on to determine the best services for your practice. ... Read more »

Volume Still Matters

by Richard Conn and Marshall Steele | Dec 2014

Don’t abandon the concept of accelerating procedural volumes with cost control to positively impact profitability. Here are eight steps to grow your practice volume. ... Read more »

Surgeons and CEOs to Deliver Industry Forecasts at ORTHOWORLD Symposium

by ORTHOPRENEUR | Dec 2014

What does the future hold for the orthopaedic industry? The State and Future of the Orthopaedic Industry™ Symposium, held January 20 in Nashville, will provide perspective on critical dynamics shaping the industry. ... Read more »

Case Study: Patient Messaging Linked to Outcomes

by Betsy Weaver, Ed.D.; Shaun Gogarty, M.D.; Tom Greidanus, M.D. and Bill Lindsay | Nov 2014

Can targeted electronic communication improve patient outcomes, satisfaction and revenue opportunities, while reducing cost and length of stay? A Colorado hospital studied results with its knee and hip replacement patients. ... Read more »

Will a Cash Pay Structure Work for Your Practice?

by Daniel Goldberg | Aug 2014

The Affordable Care Act is driving more patients and employers to search for out of pocket, cash-based healthcare models. Follow these research and pricing tips to determine whether these agreements are profitable for your practice to implement. ... Read more »

How to Use Research-driven Marketing to Grow Your Practice

by ORTHOPRENEUR | Mar 2014

You wouldn’t recommend surgery to a patient without data and research. Why make marketing decisions without an understanding of key metrics? Orthopaedic practices should ask these questions before pursuing marketing initiatives. ... Read more »

Hiring of Scribes Rises as Practices Seek to Maintain Productivity Levels

by Nicola Hawkinson and Heather Rottmund | Dec 2013

Since the 1990s, medical scribes have mostly been found alongside physicians in the Emergency Room (ER). Nowadays the number of scribes working in healthcare is on the rise, and so is the variation in the settings in which you will find them. What exactly is a medical scribe? Why are they utilized? ... Read more »

Use EMR Challenges to Drive Service Delivery Innovation

by Joe Greene | Oct 2013

What if you used the introduction of your EMR as the "sense of urgency" to evaluate, challenge and then renovate your total model of orthopaedic service delivery? ... Read more »

Going Mobile: How to Connect with Patients

by Betsy Weaver, Ed.D. | Oct 2013

Odds are your patients are reading your correspondence or searching for your information on their phones. Ensure your messaging is received by crafting optimized communication. ... Read more »

Leveraging the Web and e-Communications to Grow Your Patients and Practice

by Betsy Weaver, Ed.D. | Jul 2013

Ignoring the need to market your practice online is no longer an option. Follow these strategies to reach your audience and keep them interested. ... Read more »

New Online Marketplace Provides Solutions for Pricing Challenges

by Mike Biselli | May 2013

Former NuVasive colleagues launch e-commerce marketplace to provide medical device price transparency. ... Read more »

Google Advertising for Practices & Surgery Centers

by Simon Sikorski, MD | Apr 2013

Surgeons can double their advertising ROI by running ads and controlling practice profiles on Google. ... Read more »

What Does a Google Search Find About You?

by Simon Sikorski, MD | Mar 2013

More patients are performing online searches before picking up the phone to make an appointment. Managing your digital reputation can pay off in the form of new patients and profit. ... Read more »

AAOS Preview: New, Notable and First-Time Exhibitors

by ORTHOPRENEUR | Mar 2013

Putting final touches on your plans for the AAOS annual meeting? Before you leave for Chicago, arm yourself with knowledge on the companies that will be represented. ... Read more »

Marketing Techniques that Reach Today’s Patients

by Simon Sikorski | Feb 2013

What do empowered patients seek? These three factors will play a role in whether an independent practice will succeed in 2013. ... Read more »

The Growing Role of Athletic Trainers in Orthopaedics

by Forrest Pecha, St. Luke's Sports Medicine | Jan 2013

Healthcare reform has forced orthopaedic surgeons to streamline office efficiency and search for new revenue streams. Adding certified athletic trainers is one option. ... Read more »

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