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Industry        Surgeon

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Articles written by Carolyn LaWell

Orthopaedic Sales Rep Roles Continue to Be Scrutinized, Redefined

by ORTHOPRENEUR | Jul 2017

By 2025, there will be fewer sales reps and their responsibilities will have changed, predicted industry leaders who served as panelists during the OMTEC keynote address. ... Read more »

Orthopaedic Pediatric Market Draws New Companies, Products

by Carolyn LaWell | May 2017

The orthopaedic pediatric space has gained a focused interest from companies large and small. Exhibit hall activity at the North American and European pediatric societies’ joint meeting in early May reaffirmed companies’ market strategies. ... Read more »

Orthopaedic Industry Revenue Reaches $48.1 Billion

by Carolyn LaWell | May 2017

Orthopaedic industry revenue reached $48.1 billion worldwide in 2016 and grew at 3.2%, ~$1.5 billion over 2015, according to our estimates published in the ORTHOPAEDIC INDUSTRY ANNUAL REPORT®.  ... Read more »

Wright’s Dedication to Extremities Strategies Prompts Questions of What’s Next

by Carolyn LaWell | Sep 2016

Wright Medical’s divestiture of its large joint portfolio to Corin Orthopaedics officially turns Wright into the extremities company that it set out to become years ago, and leads to the question: What’s next in their M&A strategy? ... Read more »

Developing New Orthopaedic Business Models: 2020 and Beyond

by Carolyn LaWell | Sep 2016

Ultimately, the business models of orthopaedic device companies must radically change if they want to maintain profitability, margins and independence in coming years. ... Read more »

Three Problem-Solving Lessons from HSS Chief of Knee

by Carolyn LaWell | Jul 2016

Surgeons and orthopaedic professionals have undoubtedly felt heightened pressure to increase quality and decrease costs in their daily work. Consider these thoughts from Steven Haas, M.D. as you work through your approach to these issues. ... Read more »

Building Evidence for Additive Manufacturing: What questions remain?

by Carolyn LaWell | Jun 2016

For additive manufacturing to move from tinkering technology to widely-used process, it’s imperative to prove its long-term benefits. In May, researchers, surgeons, device companies and additive manufacturing suppliers gathered to develop guidelines to build data and support reimbursement. ... Read more »

CJR and the Rise of Bundled Payments Drive Conversations at AAOS

by Carolyn LaWell | Mar 2016

The advent of Medicare's Comprehensive Care for Joint Replacement program fueled AAOS Annual Meeting conversations regarding the best response by industry to bundled payment reimbursement models, including those that extend beyond joint reconstruction. ... Read more »

12 Noteworthy Products from 2015

by Carolyn LaWell | Jan 2016

As you consider new technology to adopt in 2016, we present a list of 12 recent product launches that you might find of interest. ... Read more »

Spine Societies Back 1- and 2-Level Cervical Disc Replacement

by Carolyn LaWell | Dec 2015

The North American Spine Society (NASS) has revised its formal coverage recommendation for Cervical Artificial Disc Replacement (CADR) to include support for both 1- and 2-level CADR when clinically indicated. ... Read more »

TranS1’s AxiaLIF Receives New Life

by Carolyn LaWell | Oct 2015

After being introduced to surgeons more than a decade ago, the AxiaLIF® system, designed to promote fusion in the L5-S1 vertebral bodies, has received new backing from the restructured TranS1. ... Read more »

NASS RECAP: Surgeons, Industry Debate Interbody Materials

by Carolyn LaWell | Oct 2015

What is the best material for a structural interbody cage? PEEK remains the favorite, but surgeons and industry continue to consider alternatives. ... Read more »

What Will Lead Transformation in Orthopaedics?

by Carolyn LaWell | Jul 2015

What challenges do you face in adopting and inventing new technologies? OMTEC brought together surgeon and industry voices that shined light on product innovation. The conversations spurred even more questions for surgeons. ... Read more »

Zimmer Completes Biomet Acquisition, Solidifies Leadership in Knee and Hip Space

by Carolyn LaWell | Jun 2015

The newly merged Zimmer Biomet is estimated to hold 35 percent of the joint reconstruction market revenue and 17 percent of the total orthopaeidc market. ... Read more »

NASS Backs SI Joint Fusion with New Coverage Recommendation

by Carolyn LaWell | Jun 2015

An increase in SI joint fusion utilization and successful outcomes has led to a formal recommendation for coverage and a new CPT code. ... Read more »