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Articles written by Betsy Weaver, Ed.D.

Case Study: Patient Messaging Linked to Outcomes

by Betsy Weaver, Ed.D.; Shaun Gogarty, M.D.; Tom Greidanus, M.D. and Bill Lindsay | Nov 2014

Can targeted electronic communication improve patient outcomes, satisfaction and revenue opportunities, while reducing cost and length of stay? A Colorado hospital studied results with its knee and hip replacement patients. ... Read more »

Going Mobile: How to Connect with Patients

by Betsy Weaver, Ed.D. | Oct 2013

Odds are your patients are reading your correspondence or searching for your information on their phones. Ensure your messaging is received by crafting optimized communication. ... Read more »

Leveraging the Web and e-Communications to Grow Your Patients and Practice

by Betsy Weaver, Ed.D. | Jul 2013

Ignoring the need to market your practice online is no longer an option. Follow these strategies to reach your audience and keep them interested. ... Read more »